Strategy & Frameworks
What Is Value Chain Analysis and How Do You Use It?
Learn what Value Chain Analysis is, how primary and support activities create competitive advantage, and how small businesses can use it to improve value, cost, and margin.
SigmaQu is your thinking space: part coach, part canvas. It will not do the work for you, but it will help you think better, plan faster, and learn the fundamentals as you go.
We built SigmaQu because planning was scattered and slow. We use these same blueprints every week to refine our own strategy, updating answers, testing ideas, and adapting as things change. That is how we want you to use it too: living plans, not one-and-done documents. Open a plan, tweak what is real today, run a quick tool for clarity, ask Sigma for perspective, and keep moving.
It's like having a consultant in your pocket: affordable, always on, and on your side.
The SigmaQu Team
Start building smarter today:
Newsletter
Get insights that make planning easier.
Educational updates, practical strategy insights, and product news in one simple email.
Useful
Practical planning insights you can actually apply.
Focused
Product updates, strategy thinking, and no filler.
Respectful
A cleaner inbox experience built for busy founders.
Join The List
Sign up for thoughtful updates from SigmaQu on planning, product, and growth.
SigmaQu Knowledge Hub
A practical knowledge hub for founders and growing teams. Explore essential business fundamentals across strategy, finance, marketing, operations, planning, customers, and starting a business.
Featured article
What Is Cash Flow and Why Do I Need It?
Filter
50 results
Browse by topic
7 topic areas
Articles
50 articles
Strategy & Frameworks
Learn what Value Chain Analysis is, how primary and support activities create competitive advantage, and how small businesses can use it to improve value, cost, and margin.
Strategy & Frameworks
Learn what gap analysis is, how to compare current and target performance, and how small businesses can turn operational gaps into practical action plans.
Strategy & Frameworks
Learn what the McKinsey 7S Framework is, how the seven internal elements work together, and how small businesses can use it to diagnose organisational alignment.
Strategy & Frameworks
Learn what the BCG Matrix is, how Stars, Cash Cows, Question Marks, and Dogs work, and how small businesses can use it to make better portfolio decisions.
Strategy & Frameworks
Learn what the Ansoff Matrix is, how its four growth strategies work, and how small businesses can use it to compare product and market expansion options.
Strategy & Frameworks
Learn how to complete an honest, practical SWOT analysis and turn it into an actionable growth strategy for your small business.
Finance & Cash
Understand cash flow, why profitable businesses can still run short of cash, and how to forecast and improve your financial position.
Strategy & Frameworks
Learn what PESTEL analysis is, how it helps small businesses assess external forces, and how to turn market risks and opportunities into practical action.
Strategy & Frameworks
Learn what a Business Model Canvas is, how its nine building blocks work together, and how small business owners can use it to evaluate and improve their business model.
Page 1 of 6
Next