I initially approached the marketing plan for SigmaQu AI Powered Strategic Marketing Planning App with the familiar lens of digital media campaigns. However, launching a new product that has seen significant investment over the past few years isn't a simple task.

There is so much that AI can impact in our current world. So we are creating a series of articles to help understand AI as it not a threat but an opportunity.

Are you tired of manual marketing planning? Our AI-powered system automates the process, optimises strategies, and drives better results.

There is a right and wrong way for any product, service, project, and idea to succeed or fail. Marketing planning is a process and methodology based on a set of core marketing concepts that, if applied correctly and in sequence, will improve the probability of the product or idea succeeding in the real world.