Empathy Map Tool
AI Empathy Map Tool
Visually map your customer's world with interactive sticky notes. Fill out what they Say, Think, Do, Feel, and their Pains and Gains, then get an instant AI analysis to uncover key insights, hidden opportunities, and actionable next steps.
Step into their shoes
Build a shared understanding of your customer to drive user-centric design.
From Assumption to Insight
Address the common challenges of building true customer empathy.
1) Subjectivity and bias in interpretation
How we help: The structured map encourages objective data collection. The AI then analyzes your team's inputs to find patterns and provide a neutral summary, reducing personal bias.
2) Missing hidden motivations and needs
How we help: After you've mapped what you know, our AI analyzes the complete picture to identify recurring themes and potential gaps, helping you infer unarticulated needs you might have missed.
3) Struggling to translate empathy into action
How we help: Our AI doesn't just analyze the map; it provides suggestions for next steps and highlights opportunities based on the Pains and Gains you've identified, bridging the gap from understanding to action.
4) Time-consuming manual map creation
How we help: The interactive digital canvas is faster than physical whiteboarding. Adding, editing, and moving sticky notes is quick and easy, allowing for rapid brainstorming and iteration.
How the AI Empathy Map Helps
Key Features
Interactive Sticky Note Map
A dynamic digital canvas with six quadrants. Add, edit, color-code, and drag-and-drop notes to build your map visually.
AI-Powered Map Analysis
Get a high-level strategic review of your completed map. The AI identifies key insights, potential gaps or opportunities, and suggests next steps.
Key Insight & Gap Finder
Our AI analyzes the themes across your notes to help you synthesize the most important takeaways and spot areas needing more research.
Save Visual Map & Data
Save your complete empathy map, including the exact layout of your sticky notes. A high-resolution image is saved with your data.
Comprehensive Exports
Share your empathy map with stakeholders in multiple formats: PNG, PDF, Excel (.xlsx), CSV, and Microsoft Word (.doc).
Core Concepts Guide
Access an in-app guide explaining the Empathy Map framework and the "why" behind each of the six quadrants.
How It Works
Map
Add your customer insights as sticky notes to the six Empathy Map quadrants. Drag, drop, and edit as you go.
Analyze
Let the AI review your entire map and generate a report on key insights, gaps, and strategic next steps.
Share
Save your map and its visual layout, then export a professional report in your chosen format to build a shared understanding.
Truly Understand Your Customers
Build more impactful solutions. Generate your first empathy map with AI guidance today.