A/B Test Hypothesizer
AI A/B Test Hypothesizer
Test smarter, not harder. Our AI helps you formulate precise hypotheses, then simulates your A/B test against massive sample sizes to predict potential outcomes. Minimize risk, maximize impact, and ensure every experiment you run is set up for success.
Simulate before you spend
Formulate a rigorous hypothesis and get a data-backed prediction of its potential impact.





From Guesswork to Guaranteed Insights
Address the common pain points that make A/B testing risky and inefficient.
1) High cost and risk of running flawed tests
How we help: By simulating tests and predicting outcomes before deployment, our AI helps you eliminate weak ideas, drastically reducing the financial and operational risk of live experimentation.
2) Difficulty formulating strong, testable hypotheses
How we help: Our AI guides you through a structured process to define the problem, solution, and expected outcome, ensuring your tests are designed to answer specific questions and yield actionable data.
3) Struggling with sample size and duration calculations
How we help: The AI automatically calculates the optimal sample size and estimated test duration needed to achieve statistical significance, ensuring your tests are efficient and conclusive.
4) Risk of drawing incorrect conclusions
How we help: The simulation helps you grasp the statistical robustness of your planned test. The "Confidence in Plan" metric (Statistical Power) shows the probability that your test will detect a real effect.
How the A/B Test Hypothesizer Helps
Key Features
Guided Hypothesis Builder
Step-by-step prompts to craft well-formed, testable A/B test hypotheses, defining the problem, solution, and expected impact.
AI-Powered Simulation Engine
Simulate your A/B tests against vast, hypothetical datasets to predict how variations will perform in a live environment.
Predictive Outcome Analysis
Get estimated metrics like conversion rate lift and the likelihood of achieving statistical significance for your A/B test variants.
Optimal Sample Size Calculator
Automatically determine the sample size and run time required to achieve conclusive results, preventing inconclusive tests.
Risk & Confidence Assessment
The AI provides insights into potential risks and the statistical confidence (power) of your proposed test plan's ability to detect a real effect.
Exportable Test Plans
Generate comprehensive test plans in professional PNG or Excel formats, ready for sharing with your team and stakeholders.
How It Works
Define
Build a clear, testable hypothesis and input your baseline metrics, like daily visitors and conversion rate.
Simulate
Run the hybrid analysis. The AI predicts the performance lift, then simulates the test to calculate a statistically valid plan.
Decide
Review the predicted outcomes and the required test duration. Decide whether to proceed, refine, or shelve the test.